A little excerpt and link from another feature on Ogo:

Some of Ben Price’s favorite cooking moments are when he can change someone’s mind about a food they used to dislike. One time a woman told him, “I hate Brussels sprouts and these are delicious.”

“Those are the moments I love,” he said. “My favorite thing to cook for people is vegetables. What makes me excited is when I can change people’s perceptions about foods that had negative stereotypes around them. Teaching people how to cook whole foods in a healthy way is a blast.”

Price is looking to change perceptions about food all over Grand Rapids with his new business, OGO Initiative.

OGO, which stands for “organization, growth and opportunity,” is all about “home cooking, culinary education and nutrition encouragement with the intent of lowering stress and adding value to dinner time to create more meaningful moments around the table,” Price said.